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When the UN chose Saudi Arabia to host a major diplomatic conference, organisers saw an opportunity. With 200 high-ranking diplomats arriving from around the world, each with complex, competing agendas, five intensive days offered a rare window to drive deeper engagement than any conference had managed before.
The question wasn’t how to keep delegates informed. It was how to make every interaction count. Could an AI-powered app do what conventional conference tools never had: actively connect the right people, surface the right sessions and multiply the value of every hour on the ground?
The answer was built, tested and fully operational in just six weeks.
Delegates were greeted by a human-like AI avatar that gathered their preferences conversationally. No forms, no generic agenda listings. Those preferences stayed on each delegate’s own device, never in the cloud, because data sovereignty wasn’t optional at this level. From there, the app recommended relevant sessions, identified bilateral meeting partners with aligned interests and connected delegates to precisely matched counterparts. Rather than relying on crude tagging, AI understood intent and sentiment, not just keywords. Fluent in eight languages, with built-in guardrails for cultural sensitivities, the app didn’t just serve the conference, it elevated it. Delegates engaged with the app for an average of 32 minutes each, a remarkable level of adoption for a five-day event.
The architects of this unique success were the team at Future Workshops, the legendary app developers. Matt Brooke-Smith, CEO and founder, has agreed to be the expert speaker at our May Webinar, taking you inside this project and revealing the massive cross-industry value and relevance of AI-driven apps. This will be a true masterclass.
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Join us to discover how one AI-powered app transformed a major UN conference, and what that means for your organisation.
