Recently, the lunch-table has been a rich source of inspiration…
Only a few weeks ago, after a fascinating meal with the senior executive of a global information provider, I served up an article on the hot topic of Artificial Intelligence.
And, just a few days ago, I caught up with another client for lunch. Once again, it turned out to be a feast of great ideas and the inspiration for another article – this time on the subject of Digital Disruption…
My lunch guest was – and is – a dedicated innovator. Indeed, he believes so passionately in the need for new thinking that, just over a year ago, he created a ‘skunk works’ for his major company. With the full backing of his colleagues on the Board, he was given the freedom to break rules, challenge taboos and circumvent the procedures that so often mire big organisations.
I was so impressed by this absolute belief in innovation that I committed Clustre to supporting his efforts. We introduced him to a number of our member firms who collaborated on turning ideas into working prototypes. Indeed, my lunch guest went on to turn two of these prototypes into new products which were launched – most successfully – into the market.
Lunch was the perfect opportunity to catch up with these developments and to free-range over a host of hot topics. And it wasn’t long before my guest posed a real killer question: “If we were to launch a disruptive play, should we launch it under our own brand or anonymously?”
This really is a critical question… one that all innovators should ask. So, over lunch, we discussed the issues and discovered the surprising answers in the lessons of history.