Where do you find the insights to help customers?

This is the video from the seventh in our series of virtual coffee breaks – designed to provide a caffeine-enriched forum for discussion amongst senior executives who might otherwise be going stir-crazy during this period of lockdown. 

The topic for this session was: ‘In an isolated, lockdown world how do you shift from a sales-closing to a client-supporting mindset… where do you find the insights to help customers?’ and our speaker was Mike Blackadder – the Chief Customer Officer of Artesian Solutions.