Everybody’s doing it: rushing headlong to digitise their business. But many companies are struggling – and seriously failing – to deliver digital at scale. So, for our first Executive Breakfast Briefing of the new year, we have decided to concentrate on this hot but fraught topic. We will focus on two large, very high-profile case studies: HSBC and HMRC. Both organisations have successfully transitioned from digital ‘virgins’ to digital exemplars – even digital leaders. And we have secured the man whose teams helped them to embrace digital@scale as our guest speaker…
Wolfgang Emmerich is the CEO of Zuhlke UK and a founding director of the Zuhlke Group. This 1000+ strong group of agile digital experts was contracted to develop HSBC’s next generation of mobile banking apps. Zuhlke was also hired to redevelop HMRC’s digital tax platform. The brief was simple: build a crash-proof system that can cope with up to 5 million submissions all arriving on the deadline day January 31st… so true scale!
Wolfgang has agreed to share these experiences at our breakfast table. And he will start by explaining why many digital projects quickly become mired and fail to deliver customer satisfaction. In a chaotic jumble of good intentions, many companies attempt to digitise every customer journey and product – all at once. It’s a rudderless recipe for congestion, frustration, delays and spiralling costs.
Wolfgang will then contrast this well-meaning ‘anarchy’ with Zuhlke’s disciplined outcome-driven approach. He will explain why digital projects can be more demanding and complex than traditional enterprise projects. And he will detail the imperatives that companies must have in place before embarking on any digital journey.
If you are involved in or merely contemplating digital@scale, please reserve your place at this executive briefing now. You will learn things that will allow you to make faster progress, make fewer mistakes, ensure positive outcomes and save money. There are ten free places for ‘C’ level executives around our breakfast table and we are certain to be over-subscribed.
Robert Baldock – MD of Clustre
Date: Tuesday, February 26th 2019
The Time: 8am – 10 am (hard finish)
The Venue: The Wolseley, 160 Piccadilly, St. James’s, London W1J 9EB