Innovation management @ Aviva

The 7 key lessons from a successful global innovation competition

Richard Wilkinson, the Innovation Manager at Aviva was our guest speaker at Clustre’s senior executive Breakfast Briefing on Innovation Management.

Richard explained the scope of innovation covers virtually every key area within the business: customers, suppliers, competitors, start-ups and employees.

Innovation lies at the heart of Aviva’s mission to ‘defy uncertainty’ for their customers by mitigating risk and by disrupting, transforming and leading the market. As Richard candidly remarked: “if we don’t disrupt ourselves, someone else will!”

Richard shared the seven key lessons learned through Aviva’s flagship innovation programme – the ‘Customer Cup’ tournament – an annual competition for employee-generated innovation ideas.

In the lively discussion that followed Richard’s presentation, several interesting aspects of innovation and ideation programmes were explored. To read the write up of this discussion and the fascinating insights Richard shared please click on the button below.