How NASA explores the universe of innovation

Steve Rader – CEO of Crowd Resourcing Consulting

Steve has worked at NASA for 30 years and, among his many projects, was heavily involved in developing software for the Space Shuttle and International Space Station. He still serves as the Deputy Manager of NASA’s ‘Center of Excellence for Collaborative Innovation’.

In 2019, though, Steve launched his own initiative. He created Crowd Resourcing Consulting to help non-NASA organisations leverage crowd-based expertise and solutions. In this trans-Atlantic masterclass, he will explain why…

“The technology revolution is not new – but it’s having a more profound and faster impact than ever before. Additive manufacturing… nanotechnology…genomic editing… emotional AI – the sheer concentration of new science and technology is compressing the critical timeline for change. If you are not innovating, you’re pretty much admitting that you won’t to be around in 5 or 10 years.”

That explains why companies can longer rely on their own internal resources for survival. Even NASA, an epicentre of inspired thinking, has accepted this reality…

“I ran a series of challenges with George Washington University to develop a robotic arm for the Space Station’s ‘Astrobee’ system. There were 32 different contests and no less than 9 outstanding winners. Eight of these winning designs outperformed the parts that NASA had put on the actual space station! That is the power and value of crowdsourced innovation”.

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