Supercharging Salesforce @ Vodafone

Calling in More Sales at Vodafone

This was the subject of our sales effectiveness Breakfast Briefing. Our guest speaker was Nicola McLaughlin who was the Enterprise Digital Sales Enablement Manager for Vodafone Group Services.

Operating in 32 countries, Vodafone is one of the world’s best-known mobile phone brands. Although focused predominantly on the consumer market, at least 30% of the company’s business now flows from the B2B sector. However, as a consequence of growth by acquisition there has been a  proliferation of stand-alone technologies– CRM being a typical case in point…

So a decision was taken to standardise on salesforce.com (a programme called ‘One SalesForce [1SF]). But, as Nicola quickly recognised, implementing 1SF is no guarantee of improved sales performance. If people didn’t embrace and actively champion the new system, it would not guarantee a return on the significant investment made. In this case study Nicola explains how Vodafone were able to deliver these impressive results:

  • A 187% increase in productivity compared to the baseline.
  • Over 200 extra hours of call time with customers and prospects.
  • A 60% decrease in closed/lost opportunities.

This inspired a cross-industry discussion on how to improve the effectiveness of the sales process. To read the full report of these insights please click the button below.

MORE INFO
FOLLOW
IN TOUCH
© 2020 Clustre, The Innovation Brokers All rights reserved.
  • We will use the data you submit to fulfil your request. Privacy Policy.

Newsletter Signup

  • Every month we produce a really interesting newsletter that keeps you "in the know" with innovation trends - if you would like to receive a free copy, simply signup here?