The other day I really did hit a memory wall. I am speaking metaphorically, of course, but the impact really knocked the wind out of me. Let me explain…
I tried to download an app onto my smartphone only to be told there was insufficient capacity. This had never happened to me before. In truth, I had never considered the possibility of hitting the buffers and having to delete apps to create space.
And I had never bargained on what happened next…
The following day, I attended a conference on ‘Coming Technologies’. Normally, I expect to arrive, register and receive an info pack of conference details – but this was different. This time, I was instructed to download the conference app.
What’s more, the only way to ask questions of any speaker was via the app.
Now I applaud progressive thinking and, in theory, I can see the appeal of this app. But when I am forced to remove stored software just to connect with an event, it does raise some big and pretty fundamental questions. Is this ‘progress’ really improving the quality of my life? And even more to the point, do I really need so many apps?
To find the answer, I decided to take a closer look at the apps on my phone. And that’s when I discovered a surprising truth – most of them are only sparingly used. Email, Text, Settings, WhatsApp, Maps/SatNav, Dropbox, Facebook, LinkedIn and People (contacts) are my main apps of choice. Indeed, I can narrow that range down to two essentials – WhatsApp and Email – that are my ‘must have’ social and professional communication tools. This left a further 40 – 50 scarcely-used apps that clutter my phone and create major capacity headaches.
And believe me, these capacity problems just won’t go away. This morning, in order to update my most frequently used apps, I had to create more space with a second, savage purge!
The diagram below seems to think so. In every major area of daily activity, it suggests that messaging – Amazon Echo, Siri, Cortana, WhatsApp/Facebook Messenger or perhaps something from Google – will dominate. Although it does stop short of prophesying which one will be pre-eminent.
I think differently. I believe that we will increasingly revert to messaging platforms to communicate with institutions. And this will be especially true when they start to deploy bots driven by AI. But will this totally take over from apps? I don’t think so – and four solid reasons underpin this assertion:
1Humans are creatures of habit. We prefer the familiar to the unknown. Given the chance to use our favourite comms channel – WhatsApp, Twitter, Facebook, you name it – we will intuitively grab it. And that is why – after much resistance – banks now allow customers to communicate via email. Today’s most successful companies have learnt to communicate with people on their terms and in their comfort zones.
2Apps enrich our lives. In a very real – and real time – way apps add value.
3For some types of transaction, we need to know that the ‘line’ is secure and, whilst we trust apps in this regard, we don’t yet have quite the same faith in messaging services
4The people who own the messaging platforms are starting to make moves that are making people decidedly nervous. WhatsApp is now sharing data with Facebook, its parent company. Remember, Facebook paid $19bn for WhatsApp when its market value was ‘only’ $1.9 bn. Similarly, Microsoft paid $26bn for LinkedIn – another massive overvaluation. These weren’t generous aberrations, they were calculated moves to buy customers and personal data. And that frightens many people. There’s an uneasy feeling that data sharing is the thin edge of a deep wedge that will split the privacy and security debate wide open.