Most innovation projects need a ‘process’. Something to focus innovation on real-world issues. But how do you create a ‘process’ that doesn’t inhibit creativity?

Hopefully, this diagram will help to concentrate minds…

Innovation in a nutshell

Offer people unlimited freedom to question precepts, push boundaries and break rules. However, within that free-thinking environment, there has to be a healthy mix of blue-sky thinkers and grounded engineers… sensible and very essential budgetary controls… an immutable date for prototype delivery… and, most importantly of all, a very sharp focus on real-world customer frustrations. Those are the essential tenets for innovation success.

About us
We connect innovation-hungry senior executives to really clever niche firms.
© Clustre 2017 | The Innovation Brokers