What is Innovation?

Our MD Robert Baldock was recently interviewed by Deep-Insight CEO John O’Conner for his views on Innovation. Here’s a brief extract:

“Innovation is about looking for a cracking problem and then trying to solve it”

John O’Connor: Rob, your biography says that you are the MD of Clustre, the Innovation Brokers and that you’re celebrating your 50th year as an innovator this year. Can you tell me more about your 50 years of innovating?

Rob Baldock: Sure. It all started in 1969 when I watched the most extraordinary thing on TV. Two men set foot on the moon. That was something that struck me as being incredibly significant at the time. That was real innovation, particularly when you consider that they were sent to the moon using a computer that wasn’t remotely as powerful as a modern smartphone. Another influence at that time was my maths teacher at school who got us involved with programming at the local polytechnic. While some of my friends were very interested in using this opportunity to play computer games, my mind was moved towards using their computer to solve problems. Even at the early age of 14, I was starting to zone in on one of the essential principles of innovation – look for a cracking problem and then try to solve it.

Read the full interview here.