WHERE should we innovate?

This is the video from the seventeenth in our series of virtual coffee breaks – designed to provide a caffeine-enriched forum for discussion amongst senior executives who might otherwise be going stir-crazy working from home. 

In a recent McKinsey survey, 90% of senior executives admitted that Covid will radically and irrevocably change the way they do business. With every aspect of commercial life now impacted by the global pandemic, there has never been a greater need to innovate and re-invent.  Whether you are an intrepid advocate of change or a cautious, risk-averse sceptic, this new series of half-hour briefings will guide you through the risks and rewards of the innovation landscape.

The topic for discussion this morning was ‘WHERE should we innovate?’

Where should you focus your innovations efforts and investment for maximum effect? Where are your greatest strengths and weaknesses? Where can you source reliable insights in a perfect storm? Where do so many companies go so wrong? Once again, we turn the lens on recent, real-life case studies for the answers.