In 2020, HSBC ran a customer survey that proved revealing. Nearly 400,000 UK customers, aged under 35, had surplus money but were not maximizing their savings potential. With rising inflation, these customers were missing out on valuable investment opportunities. HSBC decided to build a smart, safe, and simple-to-use app to encourage and empower these people to invest.
HSBC partnered with Zuhlke – a trusted transformation partner – to create an innovative investment app tailored for the UK market. The 5-point development process involved:
The team focused on addressing key challenges such as customer caution, financial literacy, risk and compliance concerns, as well as integration with existing banking systems.
The HSBC investment app has delivered significant results:
This case study demonstrates how understanding customer needs, rigorous testing, and a focus on user experience can lead to transformative digital solutions in the financial sector.